This company is guided by three principles: One, make allergy friendly products that are perfect for families with an active lifestyle. Throw Freebars in your pack for your next adventure. Two, Use easy to understand ingredients that taste great. We've all had healthy food that tastes horrible. At Freebars, if it doesn't taste great, it doesn't make the cut. Three, use hemp for its amazing nutritional value and taste. Hemp seeds are often overlooked and pack a great amount of nutritional value. Luke, the founder of Freebars, has been living with severe allergies leading to anaphylaxis since he was born. He was born allergic to ALL nuts, wheat, eggs, dairy and too many other things to list. Instead of getting angry and upset that he couldn't find any energy bars he could eat, he thought there was a great opportunity to help others with great tasting and energy packed bar.